ASIAN WISCONZINE
Advertising Information
Contact: advertising@asianwisconzine.com or heidipascual@sbcglobal.net
Size of page: 7.5" w x 9.5" h
Glossy Cover pages:
Back Page (full color) .................$1200
Page 2 (full color) ......................$1000
Back Inside (full color) ...............$900
Half page (p.2/back inside)...........$600
Regular inside pages:
Full page Inside, full color............$ 800
Full page Inside, B&W.................$ 750
Junior full page (Color)................$ 750
           (vertical) 5" w x 9.5" h
           (horizontal) 7.5" x 6.5" h
Junior full page (B&W)....... .......$ 700
Other pages BW only:
Half page...................................$ 450
                 5" w x 7.5" h
            OR 7.5" w x 5" h
1/3 page ....................................$300
                 5" w x  5" h
           OR 2.5" w x 9.5" h
           OR 7.5" w x 3" h
1/6 page ....................................$200
                 2.5" w x 5" h
           OR  75"w x 2.5" h
1/12 page (2.5" x 2.5").............$100
1/24 page (2.5" x 1"h)............. $ 50

Classifieds: $25 per col. inch
NOW BIGGER AD SIZES!!
Discounted rates for multiple
placements! Contact us for special
display-ad rates!
Display Ad Requirements:
Camera-ready ads (pdf w/ embedded fonts);
photo/art files - jpeg/tiff/eps files - 200 up dpi;
grayscale for inside pages.
* The Asian American population is the fastest growing ethnic group in the U.S.A. (Check
the U.S. 2000 Census Bureau Data!) Asian Americans now exceed 11 million, and are
expected to triple to 34 million in the next 50 years.
In the city of Madison, Wisconsin, Asian
Americans number 12,000 plus, so do African Americans.
Asian Americans in the cities of
Madison and Milwaukee number more than 29,000.
* The median household income for Asian Americans and Pacific Islanders is $55,026,
which is higher than U.S. average. (
Asian Americans have $$ to spend for consumer
products and goods, housing, vehicles, and other needs/luxuries
.-Ed)
* Asian American households are larger than non-Hispanic White households, with 3
persons on average versus 2.5 persons.
* Asian American educational levels are higher than those for the U.S. population: 86% of
Asian Americans had at least a high school diploma compared to the 84% of the total
U.S. population; 44% of Asian Americans had a bachelor's degree or higher compared to
26% of the total U.S. population.
Research Data:
* Asian Americans are 71% more likely to read a magazine than the average American
consumer. (
Source: Simmons Research, 1998)
* Asian Americans read considerably more books and magazines than the average
American.
* Asian American youth is one of the two fastest growing population segments in the U.S.,
with 10 to 14-year olds experiencing the highest percentage of growth, projected at 31%
from 903,000 in 2001 to 1,187,000 in 2010.
(Source: Magazine Publishers of America)
* Lifestyle magazines have a high proportion of Asian American readers. (Source: Media
Research)
AD Deadlines:
Cover pages: 15th of the month prior to next
month's issue.
Inside pages: 20th of the month
Printing Date: On or about the 23th of the month.
Full page

7.5" x 9.5"
Jr. full
page
7.5" x 6.5"
Half page
7.5" x 5"
Half page
5" x
7.5"
1/3 page
7.5"x 3"
1/3 page
5" x 5"
1/6 page
5"x
2.5"
1/6 page
2.5"
x 5
"
Our numbers as of october 2007:
*  Total readership (print and online): 15,000+
*  Paid subscribers: 330
*  Asian Wisconzine is in higher educational institutions and several public and private
agencies
*  In ALL Madison Metropolitan School District schools/libraries
*  In 37 public libraries throughout the State of Wisconsin
*  In 150+ retail outlets (restaurants, groceries, and shops) in Greater Madison area
*  In neighborhood centers and nonprofit agencies
*  Web site readers: 14,900+ unique hits (AO September 2007)
FREE! FREE!
online
posting for
all print ads
(print to Web)
BONUS:
ONLINE-ONLY ADVERTISING ALSO
AVAILABLE!
To place your ad, call
(608-287-0611 or e-mail
advertising@asianwisconzine.com
AND ...
No rate increase in
2007!
NOW ALL-GLOSSY Print
version!!
Demographics Data (2000
Census)